WWE announces C4 Energy Drink as its first ever energy drink partner in todays Wrestling news
C4 will be featured in WrestleMania forty.
WWE has announced the first official energy drink partner.
Nutrabolt Holdings, the parent company of C4 Energy and TKO Group Holdings, announced an expansion of their multi-year relationship on Wednesday. C4 Energy, as the company’s energy drink partner will appear at a variety of upcoming WWE events including this weekend’s WrestleMania.
C4 is also the first ever sponsor of the WWE WrestleMania Skycam. The brand will be the presenting sponsor of the night two press conferences as well as all the talent tryouts that are scheduled over the weekend.
Michael DiNuzzo is the VP of U.S. Business Development and Global Partnerships at WWE. He said, “C4 has been a partner that has helped us unlock the power of WWE in order to create unique integrations across all touchpoints including premium live events and on-site activations as well as social and digital content.” “We are thrilled to announce C4 Ultimate Energy, as the Official Energy Drink of WWE, ahead of our biggest annual event of the year WrestleManiaXL.”
Robert Zajac is the Chief Marketing Officer of Nutrabolt. He says that when it comes to next level energy, nothing can beat the WWE and its fan base. “We are excited to expand our partnership as the Official Energy Drink of the WWE and to offer fans across the country the same Ultimate Undisputed Energy that their favorite Superstars bring into the ring,” says Robert Zajac, Chief Marketing Officer at Nutrabolt.
C4 released two flavors with WWE themes, Ruthless Rasberry & Berry Powerbomb. Other flavors such as Nectarine Guava Knockout will be released in the near future.
Today’s Press Release reads:
C4 Energy is the first-ever sponsor of WrestleMania Skycam
STAMFORD (Conn.), April 3, 2024: Nutrabolt, the owner of C4 Energy and WWE, a part of TKO Group Holdings, Inc. (NYSE: TKO), announced today an expansion of their multi-year relationship. C4 Ultimate Energy will become the first official energy drink partner of WWE. It is one of the fastest growing energy drinks in the United States.
C4 is the first official energy drink partner of WWE. It will receive prominent branding, exposure and sponsorship across a wide variety of WWE properties and premium events, including WrestleManiaXL on April 6 and 7, where it will be the first sponsor of the WrestleMania skycam, which returns to give the WWE Universe an unique viewing experience. C4 will also be the presenting sponsor of the WrestleMania Night 2 press conference, and WWE’s multiday talent tryout during WrestleMania Week. C4 and WWE are also continuing to collaborate on WWE, WWE Superstar, and C4-branded digital and social channels to create original and exclusive content.
The expanded partnership follows the nationwide launch of WWE’s first ever co-branded, WWE inspired flavors of C4 Ultimate Energy drinks. The collaboration is available in two delicious flavors: Ruthless Raspberry and Berry Powerbomb. This month, the partnership will expand with a brand new flavor, Nectarine Guava Knockout. It’s a powerful punch that combines sweet nectarine with tropical guava to create a knockout taste.
C4 will take over the city of Philadelphia for WrestleMania, and C4 Ultimate will be available throughout the weekend at WWE World as well as Lincoln Financial Field.
WWE and C4 partnered for the first time in 2021 when WWE Superstars Montez and Bianca Belair were added to the growing list of celebrities, athletes, and trainers to help C4 expand its mission to inspire and maximize human performance beyond the ring and into everyday life via media, retail and digital content. C4 has been a major sponsor of WWE’s premium live events since 2021, including SummerSlam in 2023, where it presented the Women’s Triple Threat Match starring Belair. C4 is also the presenting sponsor of WWE’s Next In Line program, which has signed 60 college-level athletes since its launch in December 2021.
C4 Ultimate Energy can be purchased at 7-11, Speedway Circle K, Wawa, QuitTrip and QuitTrip stores across the country, as well as online through Amazon and C4Energy.com.
WWE announces C4 Energy Drink as its first ever energy drink partner in todays Wrestling news, Chatalong Chatbox, Results will be Hidden inside a spoiler Button so you will not bet spoiled about direct results.
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