WWE & Prime sign first-ever Center of the Ring sponsorship deal in todays Wrestling news
Prime’s logo appears in the middle of the ring at all WWE PLEs.
WWE and Logan Paul’s Prime have announced an agreement that will place the Prime logo in the center of the ring at premium live events.
The WWE will sell advertising on the ring mat for the first time at WrestleMania40.
Prime is hailed as WWE’s official hydration drink partner in a press release. This distinction is also held by UFC, a company owned by TKO Group Holdings.
KSI, the co-founder of Prime, also appeared in the SmackDown segment. He ate an RKO from Randy Orton. Paul vs. Orton was teased as an upcoming WrestleMania bout.
Prime will also be promoted by WWE talent on social media and in digital and retail ads, as well as at WWE events.
The official press release of WWE and Prime:
WWE & Prime Hydration STRIKE RECORD SETTING GLOBAL PARNERSHIP FEATURING THE FIRST-EVER RING MATS BRANDING
WWE, a part of TKO Group Holdings Inc. (NYSE: TKO), Logan Paul, and KSI’s popular beverage brand PRIME have today announced a global partnership of unprecedented proportions. PRIME Hydration will become the exclusive “Official Hydration Partner” of WWE. It will also be the first partner ever to appear in the WWE ring.
As WWE’s exclusive “Official Hydration Drink Partnership,” PRIME Hydration will enjoy unprecedented exposure and integration with key WWE assets. This includes never-before-seen mat branding on the center mat at Premium Live Events such as WrestleMania or Money In The Bank.
PRIME Hydration also receives key brand placement at WWE events such as WrestleMania XL, Survivor Series and match sponsorships. They will also be designated co-presenters at future PLEs and have product activations during live events. They will also receive social support from WWE Superstars in retail and digital activations.
PRIME Hydration is the first official partner that will be activated across both TKO companies. In January 2023, UFC signed an exclusive global partnership agreement with PRIME Hydration. This partnership includes a number branded integrations and entitlements including the Official Hydration Drink for UFC and the Official Partner of the UFC Performance Institute.
WWE & Prime sign first-ever Center of the Ring sponsorship deal in todays Wrestling news, Chatalong Chatbox, Results will be Hidden inside a spoiler Button so you will not bet spoiled about direct results.
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